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Thu, 25 Feb 2010 00:22:07
North Face is Swinging for the (Geo-) Fences with New Mobile Ad CampaignAs part of its new marketing campaign, the North Face, the outdoor apparel and gear company, is sending mobile users text messages as soon as they get near one of their stores. For years marketers have been fascinated by the advertising potential of the mobile channel because of cell phones’ ubiquity, over 230 million Americans own a ...
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Wed, 24 Feb 2010 20:36:52
Fair Game: The Surge In High-End Fashion Boutiques…For MenIn the February 11, 2010 edition of The Wall Street Journal, Christina Passariello and Ray Smith report that an increasing number of high-end fashion houses are opening men’s stores. Hermès opened its first men’s store in February, and Coach plans to open its first men’s boutique in May. Meanwhile, Ralph Lauren is converting its Rhinelander ...
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Tue, 23 Feb 2010 02:39:03
For Teens, It’s a Mobile WorldAccording to Mediamark Research & Intelligence (MRI), more teens are choosing texting over instant messaging as their preferred channel of communication. Nearly 6 in 10 (57%) teenagers report that they text messaged (SMS) on their mobile phones in the past month, compared to 42% who instant messaged (IM) over the same period of time. The number ...
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Tue, 23 Feb 2010 00:16:18
For Gillette’s Newest Fusion Razor: Focus Is On Comfort Not Blade CountEllen Byron of The Wall Street Journal (February 12, 2009) reports that instead of adding more blades, Gillette’s Fusion ProGlide will launch this June with ”several technological advancements, including blade edges that are so fine they can only be seen at high magnification, a ’snow-plow guard’ that prevents hydroplaning and a new ergonomic grip that improves traction.” “It’s ...
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Tue, 02 Feb 2010 22:02:32
How to Get the Girl? Masculinity in a Spray CanWhat is strewn across teenage brothers’ Noah and Keenan Assaraf bathroom counter? How about 18 different containers of grooming products including body wash, face wash, exfoliator, exfoliating wash, body hydrator, body spray, deodorant, shaving cream, shampoo, conditioner, and the gold standard, hair gel. In a December 2007 report, market research firm Packaged Facts projected worldwide retail sales of ...
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Thu, 28 Jan 2010 23:16:20
Denim Apparel: Too Much of a Good Thing?According to The Wall Street Journal’s Ray Smith, denim apparel – clothing extending beyond the jean-pants standard – is making a comeback in shops and fashion magazines. From denim leggings to jean shorts to head-to-toe denim outfits – denim apparel is making its way into department stores. But does the trend in denim apparel run the risk of ...
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Tue, 12 Jan 2010 01:35:48
Youthful Rebellion: Modern Men Dress For SuccessAccording to David Colman of The New York Times (December 17, 2009), “Mad Men” has become modern men’s version of what “Sex and the City” was for contemporary women. But what is often overlooked about the “Mad Men” phenomenon is the fashion paradox it represents. In the show, the older men are the best dressed ...
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Sat, 09 Jan 2010 01:29:09
Dove Back in the Super Bowl Pushing New Men’s LineFor the first time since 2006, the Dove brand will be appearing in the Super Bowl. Dove is using the world’s biggest stage to promote the launch of a new line of cleansing products for men. The new Men&Care line is aimed at “men who are comfortable in their own skin and want to tap ...
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