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Wed, 04 Aug 2010 22:44:46
Fox Uses QR Codes to Pitch Fall ShowsQR “quick-response codes” will be integrated with Fox’s advertising campaign to promote its 2011 fall season lineup. CBS has previously used QR codes for its shows, and now Fox will actively use the technology. Known as Fox Codes, consumers will be able to use their camera-enabled smartphones – from a downloadable “QR Scanner” app – ...
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Tue, 03 Aug 2010 00:25:16
It’s a Bromance: No Crying Allowed!Although men are reluctant to express their feelings with other men, don’t dismiss male friendships as inferior to female friendships, writes Jeffrey Zaslow of The Wall Street Journal. “If we use a women’s paradigm for friendship, we’re making a mistake,” says Geoffrey Greif, a professor at the University of Maryland’s School of Social Work, who ...
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Wed, 28 Jul 2010 00:22:03
Old-School is New-SchoolOld-school American prep for men is back with a vengeance. As Guy Trebay writes in The New York Times (July 23, 2010), since last year “designers have been relentlessly scouring the back pages of American sportswear for all things homegrown – the more obscure, hand-crafted, fuddy-duddy and arcane the better.” American vintage apparel brands like ...
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Tue, 27 Jul 2010 00:44:46
Online Fashion Boutiques Want to Reel in Men to Boost SalesOnline flash fashion boutiques have been such a huge hit with women over the last three years that they are now setting their sights on men. Women may be acutely aware of shopping sites like Gilt Groupe, Rue La La, Ideeli, and HauteLook, but that is not the case for men. Ray Smith of The ...
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Thu, 22 Jul 2010 01:03:22
Men Get Spanx-edCelebrities like Tyra Banks, Janeane Garofalo and Wanda Sykes represent the multitude of women who have professed their profound affection for the Spanx line of modern girdles for the decade since this product hit the market. Now it’s men’s turn to share the love for these undergarments. According to Catherine Saint Louis of The New ...
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Thu, 25 Feb 2010 00:22:07
North Face is Swinging for the (Geo-) Fences with New Mobile Ad CampaignAs part of its new marketing campaign, the North Face, the outdoor apparel and gear company, is sending mobile users text messages as soon as they get near one of their stores. For years marketers have been fascinated by the advertising potential of the mobile channel because of cell phones’ ubiquity, over 230 million Americans own ...
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Wed, 24 Feb 2010 20:36:52
Fair Game: The Surge In High-End Fashion Boutiques…For MenIn the February 11, 2010 edition of The Wall Street Journal, Christina Passariello and Ray Smith report that an increasing number of high-end fashion houses are opening men’s stores. Hermès opened its first men’s store in February, and Coach plans to open its first men’s boutique in May. Meanwhile, Ralph Lauren is converting its Rhinelander ...
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Tue, 23 Feb 2010 02:39:03
For Teens, It’s a Mobile WorldAccording to Mediamark Research & Intelligence (MRI), more teens are choosing texting over instant messaging as their preferred channel of communication. Nearly 6 in 10 (57%) teenagers report that they text messaged (SMS) on their mobile phones in the past month, compared to 42% who instant messaged (IM) over the same period of time. The ...
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